When it comes to a solid social marketing strategy, you have to cover all of your bases. You can't just write good content on a blog anymore, or create case studies. People just don’t devote the time to reading which they used to. You have to go above and beyond when it comes to creating amazing content. This means taking your message and spreading it in different ways. Video is an especially important avenue to take your content down.
By incorporating video into your content strategy, you will attract consumers who love video. And with over 75% of C Suite executives viewing at least 1 corporate video a week – but not reading through case studies (Forbes, July 2015), that’s most of your target audience we’re talking about…
Here are some important reasons why you need to incorporate amazing corporate video production into your online marketing campaign.
Everyone Likes to Consume Information Differently - There are different types of learners in this world, and when it comes to content, your goal is to educate. You may be teaching someone why they need your services, how they can use your products, when they will need your training, or where they can best apply your coaching in their lives. No matter what you sell, your basic content creation goals will all boil down to educating a targeted audience
Google Loves Video - It should be obvious since acquiring YouTube in 2006 that Google loves video. If that doesn't convince you, then maybe taking a peek at search results will. Google now incorporates more than just links into their search results - they incorporate video results as well.
Video Is Easy to Share - Video sharing sites like YouTube and Vimeo make it easy to share video using a link to the video or the embed code provided by the site. This makes it much more likely that people will share your amazing corporate videos on their blog, Facebook page, or other social media account. This means that if you create a great message with your video, you don't have to make it your life's mission to share the video.
The Best Part About Video - What's the best part about video? It works. Organisations like Microsoft are now using video as their main customer reference medium…
Once you get the hang of it, videos could become an essential part of your overall online marketing strategy.
Drop us a line atThe Groupto talk about how we can help you create videos that drive your organisation profile
I'm busy working on my blog posts. Watch this space!